Description
India's news has a quality problem. Fake news, AI-generated copy, screaming primetime anchors, editors answering to billionaire owners. The journalistic process has taken a backseat. The Hindu has held its ground for 147 years. But in a broken media landscape, even stating the obvious becomes defiant. The most revolutionary thing The Hindu could do was declare exactly what it had always been: Written by Journalists. Journalism is a process. It requires verifying sources, cross-checking facts, interrogating claims, and editing with accountability. Skip a step, and it stops being journalism. The Hindu, an Indian national newspaper, reframed its competition as the decline of journalism itself, and stated what was once too obvious to say: Written by Journalists.The series of billboards reinforce journalistic processes, and everything The Hindu refuses to be: AI slop, algorithm worship, and unaccountable reporting.
