Description
Individuals with Type 1 Diabetes are seen as weak, dependent, and sickly. In India the stigma around Type 1 Diabetes deters people from getting tested, despite showing symptoms. When left unmanaged Type 1 Diabetes can be fatal. In 2025, Beyond Type 1 launched in India with a simple objective: normalise the disease to help people get the support they need. To nudge people toward early diagnosis, Beyond Type 1 chose to take the stigma head on and showcased the lives of Indians thriving with Type 1 Diabetes from a young karate champion to a pastry chef. We licensed the song Human by Rag 'n' Bone Man and leaned into the lyrics to bring alive their inspiring journey. Over 200 people signed up to be Beyond Type 1 ambassadors in India, within a week of film going live, helping raise awareness and pushing for change. 'While this effort specifically targets Type 1 in India, it may arguably shift the stigma around the disease for all diabetics in the country.' - National Geographic USA.
