Description
International travel triggers real, visible frustration. MakeMyTrip built on this by introducing five industry-first features designed for these exact moments. “Villain Mat Bano” cast Bollywood’s most iconic 90s villains - Gulshan Grover, Mukesh Rishi, Dalip Tahil - as emotional stand-ins for travellers under stress. Their faces, timing and intensity carried instant cultural recall, turning everyday triggers into heightened, cinematic reactions. Each film captured a familiar situation spiralling into chaos, driven purely by performance. The exaggeration stayed rooted in truth, making it instantly recognisable and shareable. As the tension peaked, MakeMyTrip’s features restored control. This resulted in 81% completion rate, over 2X the benchmark, 29X growth in feature engagement, and the highest new user growth for international travel in MakeMyTrip’s history.
