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Don't Look Up
Baby Blue Elephant

Steadfast

Don't Look Up

Programme
Kyoorius Creative Awards
Entrant Company
TBWA \ Lintas
Client
Steadfast

Media

Description

In cash-heavy sectors across India, detecting counterfeit notes is a critical, everyday task. Despite the risk, many still rely on holding notes against light to verify authenticity, a manual method that isn’t always reliable. Steadfast, a brand offering office automation solutions including currency counting machines with counterfeit detection, set out to shift this behaviour towards a more dependable, machine-led approach. The film translates this everyday business challenge into a compelling narrative. A routine act of checking a note leads to a moment of distraction, triggering a chain of events that escalates into a dramatic outcome. By using an unexpected setting, the film makes the risk of manual verification more striking and memorable. It concludes by introducing a Steadfast machine that detects fakes instantly, positioning it as a smarter, more reliable solution for businesses handling cash.

Credits

Additional Company Credits

  • Ducktape StudiosMumbai, India

Entrant Company

  • TBWA \ LintasMumbai, India

Individual Credtis

  • Russel BarrettChief Creative Experience Officer, TBWA\Lintas
  • Kapil BatraPresident, Creative, TBWA\Lintas
  • Nitin SawantExecutive Creative Director, TBWA\Lintas
  • Niraj TrehanAccount Manager, TBWA\Lintas
  • RaylinDirector, Ducktape Studios
  • Apratim BhatnagarExecutive Producer, Ducktape Studios
  • Ash ChawdaProducer, Ducktape Studios
  • Kunal JadhavDA, Ducktape Studios
  • Tiya PadhiDA, Ducktape Studios

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