Description
Apollo Tyres stepped forward as the lead sponsor of the Indian Cricket Team and the T20 Cricket World Cup was the biggest moment to move the nation with powerful emotion. It was time for a song which was never used in advertising or branded content before because it was the national song of India. We pitched 'Vande Maataram' as the soundtrack of the National Team and collaborated with Sony Music for the rights to 'Maa Tujhe Salaam' by A R rahman. The emotional words of the national song found new form in the visual language of the film to elevate the individual journeys of India’s most prolific cricketers from their childhood dreams to playing for India in the World Cup, wearing their dream. The Apollo Tyres India Jersey. The emotional salute to Mother India connected traditional actions like touching the ground as a mark of respect for the motherland across every playground. The innovative audio visual juxtaposition and storytelling through song evoked goosebumps in every Indian.
