Awards by KyooriusWinners Gallery
Primebook - Blinkstop
First List

FLOYDWIZ TECHNOLOGIES PRIVATE LIMITED

Primebook - Blinkstop

Programme
Kyoorius Creative Awards
Entrant Company
82.5 Communications Pvt. Ltd, (Ogilvy Group)
Client
FLOYDWIZ TECHNOLOGIES PRIVATE LIMITED

Media

Description

Screens reduce blinking rates from 18 times per minute to just 3 times per minute which leads to - Myopia. Punctuations, guide the reader. How about one for blinking? Two hyphens and an underscore came together to form the Blinkstop-_- Every time users read the Blinkstop-_- they blink; seamlessly adding more blinks back to the digital reading experience. This punctuation just redesigned the way human beings read in the digital age. With a simple update in the OS, over 800000 students have already benefitted from the Blinkstop-_- currently operational in over 1500 schools and digital libraries. Government orders have doubled from 10,000 units to 20,000 units. This seamless design integration into the device and OS transforms screen time into a health intervention-_- We have made it open source and even invited other electronic and tech giants to embrace the symbol. The Blinkstop is poised to prevent and win the battle against Myopia one blink at a time-_-

Credits

Additional Company Credits

  • FLOYDWIZ TECHNOLOGIES PRIVATE LIMITED New Delhi, India

Entrant Company

  • 82.5 Communications Pvt. Ltd, (Ogilvy Group)Mumbai, India

Individual Credtis

  • Anuraag KhandelwalCCO, 82.5 Communications
  • Mayur VarmaCCO, 82.5 Communications
  • Trishay KotwalECD - Creative, 82.5 Communications
  • Vihar PatkarGCD - Creative, 82.5 Communications
  • Sumit GhildiyalECD - Creative, 82.5 Communications
  • Yogesh DugadeCreative Director, 82.5 Communications PVT LTD (Ogilvy Group)
  • Siddharth KuttyCreative Coordinator, 82.5 Communications PVT LTD (Ogilvy Group)
  • Kiran RamamurthyCEO, 82.5 Communications
  • Bhavesh NainaniVice President, 82.5 Communications PVT LTD (Ogilvy Group)
  • Chitranshu MahantChief Executive Officer, Primebook
  • Aman VermaCOO, Primebook
  • Umang LeekhaCTO, Primebook
  • Vipul JhaLead Developer, Primebook

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