Awards by KyooriusWinners Gallery
Primebook - Blinkstop
Baby Blue Elephant

FLOYDWIZ TECHNOLOGIES PRIVATE LIMITED

Primebook - Blinkstop

Programme
Kyoorius Creative Awards
Entrant Company
82.5 Communications Pvt. Ltd, (Ogilvy Group)
Client
FLOYDWIZ TECHNOLOGIES PRIVATE LIMITED

Media

Description

Screens reduce blinking rates from 18 times per minute to just 3 times per minute which leads to - Myopia. Primebook's Blinkstop -_- elevates the purchase experience by embedding an intelligent, proactive health solution directly into the product. This innovative use of design in tech – a new punctuation mark, delivered via seamless software update – transformed every Primebook laptop into a wellness device-_- It added back blinks to the user experience and offered a compelling reason to choose Primebook over otehr laptop brands. The Blinkstop turned a functional purchase into a mindful investment in eye health and well-being-_- The result? A doubling of government orders from 10000 units in 2024 to 20,000 units in 2025 and counting-_-

Credits

Additional Company Credits

  • FLOYDWIZ TECHNOLOGIES PRIVATE LIMITED New Delhi, India

Entrant Company

  • 82.5 Communications Pvt. Ltd, (Ogilvy Group)Mumbai, India

Individual Credtis

  • Anuraag KhandelwalCCO, 82.5 Communications
  • Mayur VarmaCCO, 82.5 Communications
  • Trishay KotwalECD - Creative, 82.5 Communications
  • Vihar PatkarGCD - Creative, 82.5 Communications
  • Sumit GhildiyalECD - Creative, 82.5 Communications
  • Yogesh DugadeCreative Director, 82.5 Communications PVT LTD (Ogilvy Group)
  • Siddharth KuttyCreative Coordinator, 82.5 Communications PVT LTD (Ogilvy Group)
  • Kiran RamamurthyCEO, 82.5 Communications
  • Bhavesh NainaniVice President, 82.5 Communications PVT LTD (Ogilvy Group)
  • Chitranshu MahantChief Executive Officer, Primebook
  • Aman VermaCOO, Primebook
  • Umang LeekhaCTO, Primebook
  • Vipul JhaLead Developer, Primebook

Related winners