Description
Screens reduce blinking rates from 18 times per minute to just 3 times per minute which lead to - Myopia. To tackle this screen induced Myopia epidemic we developed 'The Blinkstop' -_- a new punctuation mark that acted as a subtle cue to blink as you read. This was integrated directly into 70,000 Primebook laptops via one simple software update, transforming a harmful digital interaction into a health intervention-_- This impactful activation went beyond sales, embedding student well-being at the core of the brand experience. Benefiting over 800,000 students across individual devices and 1500 schools and digital libraries. The government took notice and orders doubled from 10000 units in 2024 to 20000 units in 2025 and counting-_-
