Awards by KyooriusWinners Gallery
Primebook - Blinkstop
Baby Blue Elephant

FLOYDWIZ TECHNOLOGIES PRIVATE LIMITED

Primebook - Blinkstop

Programme
Kyoorius Creative Awards
Entrant Company
82.5 Communications Pvt. Ltd. (Ogilvy India Group)
Client
FLOYDWIZ TECHNOLOGIES PRIVATE LIMITED

Media

Description

The Blinkstop demonstrates simplicity in design based problem solving using the very UX (The screens) that causes the problem . Addressing pervasive screen-induced Myopia caused by plummeting blink rates, we designed 'The Blinkstop' -_- A subtle, non-intrusive punctuation mark that acts as a cue to blink. We seamlessly integrated it into Primebook laptops via a software update, this elegant UX solution prompts users to blink. The algorithm factored average reading rates and replaced select full stops with Blinkstops-_- It transformed a passive digital experience into an active, health-conscious one, prioritizing user well-being without disrupting user flow. It embedded eye-health cues as an inherent part of the digital interface, Blinkstop sets a new standard for thoughtful, human-centric UX design, benefiting 800,000 students across 1500 schools and digital libraries. Currently active in over 70000 laptops.

Credits

Additional Company Credits

  • FLOYDWIZ TECHNOLOGIES PRIVATE LIMITED New Delhi, India

Entrant Company

  • 82.5 Communications Pvt. Ltd. (Ogilvy India Group)Mumbai, India

Individual Credits

  • Anuraag KhandelwalCCO, 82.5 Communications
  • Mayur VarmaCCO, 82.5 Communications
  • Trishay KotwalECD - Creative, 82.5 Communications
  • Vihar PatkarGCD - Creative, 82.5 Communications
  • Sumit GhildiyalECD - Creative, 82.5 Communications
  • Yogesh DugadeCreative Director, 82.5 Communications PVT LTD (Ogilvy Group)
  • Siddharth KuttyCreative Coordinator, 82.5 Communications PVT LTD (Ogilvy Group)
  • Kiran RamamurthyCEO, 82.5 Communications
  • Bhavesh NainaniVice President, 82.5 Communications PVT LTD (Ogilvy Group)
  • Chitranshu MahantChief Executive Officer, Primebook
  • Aman VermaCOO, Primebook
  • Umang LeekhaCTO, Primebook
  • Vipul JhaLead Developer, Primebook

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