Awards by KyooriusWinners Gallery
Primebook - Blinkstop
Baby Blue Elephant

FLOYDWIZ TECHNOLOGIES PRIVATE LIMITED

Primebook - Blinkstop

Programme
Kyoorius Creative Awards
Entrant Company
82.5 Communications Pvt. Ltd. (Ogilvy India Group)
Client
FLOYDWIZ TECHNOLOGIES PRIVATE LIMITED

Media

Description

Screens reduce blinking rates from 18 times per minute to just 3 times per minute which leads to - Myopia. The Blinkstop through innovative use of design developed a new puncutation mark that cued users to blink when read-_- It was directly integrated into Primebook laptops with a simple software update. This subtle visual cue dynamically appeared across all digital content browsed, serving as an intelligent prompt for users to blink-_- This seamless application of technology transforms the device itself into a health intervention, enhancing user well-being without disruption in UI and enhancing UX-_- Deployed in 70,000 devices, this innovative utility benefited 800,000 students across 1500 schools and digital libraries-_- The government took notice and doubled orders from 10000 units to 20000 units, showcasing technology's power for social good.

Credits

Additional Company Credits

  • FLOYDWIZ TECHNOLOGIES PRIVATE LIMITED New Delhi, India

Entrant Company

  • 82.5 Communications Pvt. Ltd. (Ogilvy India Group)Mumbai, India

Individual Credits

  • Anuraag KhandelwalCCO, 82.5 Communications
  • Mayur VarmaCCO, 82.5 Communications
  • Trishay KotwalECD - Creative, 82.5 Communications
  • Vihar PatkarGCD - Creative, 82.5 Communications
  • Sumit GhildiyalECD - Creative, 82.5 Communications
  • Yogesh DugadeCreative Director, 82.5 Communications PVT LTD (Ogilvy Group)
  • Siddharth KuttyCreative Coordinator, 82.5 Communications PVT LTD (Ogilvy Group)
  • Kiran RamamurthyCEO, 82.5 Communications
  • Bhavesh NainaniVice President, 82.5 Communications PVT LTD (Ogilvy Group)
  • Chitranshu MahantChief Executive Officer, Primebook
  • Aman VermaCOO, Primebook
  • Umang LeekhaCTO, Primebook
  • Vipul JhaLead Developer, Primebook

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