Description
The campaign is built on the insight that while technology has made everyday life easier across categories, the two-wheeler riding experience has seen few experience-led upgrades. The approach was to show how our thoughtfully engineering quietly removes everyday riding frictions through familiar and relatable on-road moments. Avoiding conventional automobile advertising clichés, the film adopts a clean and premium visual style, paired with a contrasting audio layer that adds distinctiveness. The simplicity of the film reflects the simplicity we want the riders to feel. Result: - We became the #1 searched EV brand in India with a 17% increase in overall brand search month on month - Garnered 62.5 Crore views across channels, with an amazing 76% VTR on digital. - Achieved a 69% brand preference post ad viewership, outperforming our top competitors in the market - Organic traffic through walk-ins, web and telephone reached an all-time high
