Description
When the final season of the world’s biggest show dropped, fandom hit its peak, and so did the clutter of brand participation. We chose to build an experience instead. In partnership with Netflix, we reimagined how fans could engage with the show, by turning a fictional power into a real-world interaction. We gave fans the power of Eleven. The Instamart app was re-engineered using real-time gesture recognition via the phone’s front camera, tracking hand movements, translating them into commands, and triggering live transactions connected to inventory and fulfillment. No taps. No installs. No updates. Just gestures driving commerce. This innovation extended beyond the app. A film introduced the behaviour, while on-ground activations let fans physically experience telekinesis, turning public spaces into immersive playgrounds. From screen to street to smartphone, every touchpoint worked as one seamless experience. A category-first innovation that transformed commerce into interaction.
