Description
Holi is India’s biggest water fight. But while brands kept showing it, we made the city feel it. To showcase our upgraded range of high-performance water guns, we transformed a familiar piece of urban infrastructure. A pollution control truck into a giant moving pichkari. As it drove through Gurgaon, it turned everyday commutes into unexpected Holi moments. People didn’t just watch, they reacted, recorded, and shared. What began on the streets quickly exploded online, reaching over 1.09 billion people, amplified by users and creators alike. The impact wasn’t just cultural, but commercial. Orders for water guns surged by 28%, while the spectacle brought in 8.6K new users to our platform. By turning a city interaction into a shareable moment, we didn’t just create engagement. We created participation at scale.
