Description
The news in India has been one where sense is losing its everyday battle to sensationalism, fake news has blurred fact and fiction, primetime news optimised for clips of screaming panelists feeding algorithms rewarding anger and absurdity. Political biases have taken root in many media houses & with even meme pages creating ‘news content’, citing Instagram as a source, the journalistic process has taken a back seat. The Hindu exists as an outlier in these circumstances. A 147-year old newspaper respected even by non-readers for not shying away from the truth. It disengages from the race to the bottom that is ‘more ads = lower price = more readers’. In the current news environment, ‘Written by Journalists' embodies values only The Hindu could champion. It elevates the most prized people in the profession - the journalists who are reduced to silent assets in an era pushing their irrelevance. And it creates a long-term path to incrementally gain audiences not stimulated by subpar news.
