Description
In an Indian media landscape that is filled with the noise of algorithm-chasing content, PR-spins based on political biases, and where seemingly anyone can report unverified ‘news’ online - The Hindu still persists with the rigour and ethics it has expected of its incredible journalism for 147 years. Continuing to write the news for discerning readers who care. In times of madness, stating the obvious is a revolution. And in that spirit, ‘The Hindu - Written By Journalists’ was created. Editorial dilemmas (“Facts that don’t care if they are fun” “Journalists who frequently question answers”). Ethical calls (“News that can’t be bot” “Journalism with breaking new, not broken news.”). And the emotional toll of a newsroom (“Journalists who sleep with a clear conscience”). “Now Reading” prefixed every billboard; reframing news as an active, in-the-moment experience. Borrowing from the language of “Now Streaming,” to bring in immediacy.
