Description
IDEA- Some walk into chaos like it’s choreography. CONCEPT- In a world that never slows down, some don’t fight the chaos, they glide through it. Loose fits from Levi’s give you freedom to stay in flow, no matter what’s unfolding around you.The campaign attempts to capture that rhythm through the eyes and style of Alia and Diljit and their moments in Levi’s loose fits. NOTE ON PRODUCTION DESIGN- We see Diljit and Alia moving through their worlds on set, on the go, between moments with effortless ease. A stylized, minimal space—designed like an obstacle course of moments from their lives: wardrobe racks, SUV on standby, mirrors, photoshoot setups, couches— sets the stage for our campaign. Their Levi’s fits don’t slow them down. They free them up. They breeze through each element with unmistakable ease creating space for both energetic and soft moments to unfold.
