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G-shock G-steel
First List

G-shock

G-shock G-steel

Programme
Kyoorius Creative Awards
Entrant Company
Ducktape Studios
Client
Casio

Media

Description

In a culture that celebrates outcomes, the film focuses on the discipline behind them. The direction is structured around accumulation, where a series of controlled moments gradually build meaning. Rather than relying on dialogue or exposition, the narrative unfolds through physicality, silence, and repetition. Performances are restrained and internal, allowing effort and fatigue to carry emotional weight. The direction maintains a consistent tonal control, avoiding overt dramatics while guiding the viewer through cycles of strain and recovery. This approach aligns with G-SHOCK’s philosophy, where resilience is lived quietly and consistently.

Credits

Additional Company Credits

  • CasioMumbai, India
  • G-shockMumbai, India

Entrant Company

  • Ducktape StudiosMumbai, India

Individual Credtis

  • Suneet ChoudharySr. General Manager- Marketing, G-Shock
  • Yajur NagiSr. Manager- Brand, G-Shock
  • Shilpi NegiManager- Brand, G-Shock
  • Mayank PatelDeputy Manager- Creative, G-Shock
  • RaylinDirector, Ducktape Studios
  • Apratim BhatnagarExecutive Producer, Ducktape Studios
  • Ash ChawdaProducer, Ducktape Studios
  • Kunal JadhavDA, Ducktape Studios
  • Abhro BanerjeeEditor

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