Description
The Lyric Endorsement transformed the language of music into a visual system. Built entirely on typography, each poster elevated a single lyric referencing a “record,” uniquely designed for maximum impact. The craft lay in bringing alive the genre as well as the theme of the song - letting the familiarity of the words and the authority of the artist carry the message. A consistent visual language across posters, social, and retail ensured the idea remained unmistakable at every touchpoint. By treating lyrics as headlines and artists as endorsers, the campaign created a cohesive, design-led expression of a cultural truth.
