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Sehat Games
First List

Savlon Swasth India Mission

Sehat Games

Programme
Kyoorius Creative Awards
Entrant Company
Ogilvy India
Client
ITC Savlon

Media

Description

In rural India, children face a high risk of diseases due to poor hand hygiene. Savlon Swasth India wanted to go beyond simply raising awareness about handwashing. They wanted children to understand it in depth — and make it a part of their daily lives. We recognised that children in villages still grow up playing age-old games, so we designed Sehat Games – a first-of-its-kind learning program that turned play into pedagogy. A 7-module syllabus reimagined favourites like Hide and Seek to teach where germs hide, Passing the Parcel to show how germs spread, and Hopscotch to teach the steps of handwashing, along with many more game-based lessons supported by specially created kits. UP Government volunteers joined forces to take this fun curriculum across schools and make every session engaging. Children learnt about germs, diseases, and handwashing through immersive repetition and joyful participation — turning a boring chore into an instinctive habit.

Credits

Additional Company Credits

  • ITC SavlonKolkata, India
  • Amar UjalaUttar Pradesh, India
  • Ogilvy Video WorksMumbai, India

Entrant Company

  • Ogilvy IndiaMumbai, India

Individual Credtis

  • Harshad RajadhyakshaChief Creative Officer, Ogilvy
  • Kainaz KarmakarChief Creative Officer, Ogilvy
  • Sukesh NayakChief Creative Officer, Ogilvy
  • Hirol GandhiPresident & Head of Office- Mumbai & Kolkata, Ogilvy
  • Ganapathy BalagopalanDeputy Chief Strategy Officer India, Ogilvy
  • Ashok KarkalaGroup Creative Director, Ogilvy
  • Vinay PawaskarGroup Creative Director, Ogilvy
  • Ganesh PalkarCreative Director, Ogilvy
  • Radhika ShahAssociate Creative Director, Ogilvy
  • Palak MehrotraAssociate Creative Director, Ogilvy
  • Melrose SanctisArt Director, Ogilvy
  • Roshni MohanExecutive Vice President & Office Leader - Kolkata, Ogilvy
  • Rohit ShettyVice President, Ogilvy
  • Sneh SinghAccount Supervisor, Ogilvy
  • Vidhi AgarwalSenior Account Executive, Ogilvy
  • Nirav ParekhExecutive Vice President - Planning, Ogilvy
  • Ramana CharanSenior Planning Director, Ogilvy
  • Prayant ChawdaGroup Head - Planning, Ogilvy
  • Sanjay SrinivasVice President - Marketing, ITC Savlon
  • Varun KaushikSenior Brand Manager, Marketing , ITC-Savlon
  • Anisha SethiSenior Brand Manager, Marketing, ITC Savlon
  • Payal MehraBrand Manager, Marketing, ITC Savlon
  • Rudrani BoseBrand Manager, Marketing, ITC Savlon

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