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Unseen Labour
Baby Blue Elephant

The Hindu

Unseen Labour

Programme
Kyoorius Creative Awards
Entrant Company
Ogilvy India Group
Client
The Hindu

Media

Description

India celebrates Labour Day to honour the workforce that keeps the nation running. Yet, 7.8 million of those “workers” are children. At the same time, 35.6 million adults remain unemployed. It’s a paradox too cruel to ignore and too familiar to notice. The Hindu decided to use Labour Day to expose this uncomfortable truth: Our economy should not be built in children’s shoulders. Conversations around layoffs and unemployment dominate headlines. But PSAs about child labour barely make it past a scroll. So, we used the language of layoffs to deliver an impactful message about child labour. Because if anyone deserves to be laid off in India, it has to be every child forced to work instead of going to school.

Credits

Entrant Company

  • Ogilvy India GroupBengaluru, India

Individual Credtis

  • Kainaz KarmakarChief Creative Officer - Ogilvy India, Ogily India
  • Harshad RajadhyakshaChief Creative Officer - Ogilvy India, Ogilvy
  • Sukesh NayakChief Creative Officer - Ogilvy India, Ogilvy
  • Puneet KapoorChief Creative Officer - Ogilvy South, Ogilvy
  • Sooraj PillaiExecutive Creative Director, Ogilvy
  • Malvika Anil KumarCreative Controller, Ogilvy
  • Anup MRAccount Director, Ogilvy

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