Description
McDonald’s has always been a brand built by its fans. Every little behaviour, nuance, and feel-good moment becomes an inspiration for our food, our staff, and even our content. This campaign aimed to reflect those everyday fan truths back to them, making them feel seen and building a deeper connection that goes beyond just the food. Through a simple interaction with a Siliguri-based content creator couple’s video, who recreated our iconic fries (including the packaging) for his wife, we found the perfect opportunity to strengthen our 30-year-long love affair with Indian McD fans. The idea reached not just our existing fans, but everyone on the internet who craved a feel-good moment amidst the sea of brainrot content. By bringing this wholesome break into their feed, we brought over 20,000 new fans to our Instagram, along with over 6000+ organic conversations around the brand.
