Awards by KyooriusWinners Gallery
Save the Cards - Therapy
First List

Razorpay

Save the Cards - Therapy

Programme
Kyoorius Creative Awards
Entrant Company
Razorpay Software Limited
Client
Razorpay

Media

Description

Until now, a film like this meant 3D artists, riggers, lighting TDs, and months of rendering. Instead, it took a lean in-house design team, generative AI, and every ounce of technical craft knowledge — applied in an entirely new way. The disciplines didn't disappear. They transformed. Lighting theory into prompt logic. Camera knowledge into compositional direction. 3D rigging into AI-assisted animation pipelines. Midjourney & Firefly for noir textures. Hunyuan + Mixamo for rigging. Runway & Kling for facial expressions. ElevenLabs for Indian-accented VO. The harder craft problem: giving eight distinct card personalities individuality within the same rigid geometry. A ChatGPT character-mapping workflow solved it — layering wardrobe logic, age coding, & micro-details like asymmetry & wear marks. AI didn't just replace the studio. It made the craft possible. Film - https://www.youtube.com/watch?v=MX8wR8Y9QMg Website - razorpay.com/m/savethecards

Credits

Entrant Company

  • Razorpay Software LimitedBangalore, India

Individual Credtis

  • Apuarv SethiPresident, Razorpay Software Limited
  • Saurabh SoniPresident, Razorpay Software Limited
  • Dushyant PandaVice President, Razorpay Software Limited
  • Varun ThakkarMarketing, Razorpay Software Limited
  • Sourajit SenguptaCreative Director, Razorpay Software Limited
  • Avantika SwarupAssociate Creative Director, Razorpay Software Limited
  • Priyank HegdeDesigner, Razorpay Software Limited
  • Divya LohiaDesigner, Razorpay Software Limited
  • Bhavika DasguptaDesigner, Razorpay Software Limited
  • Aman OSDesigner, Razorpay Software Limited
  • Othniel DuttaDesigner, Razorpay Software Limited
  • Vidushi SinghMarketing, Razorpay Software Limited
  • Rashi MishraMarketing, Razorpay Software Limited

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