Description
All three films in the campaign were first shot as live-action footage with dummy props, so that the AI models have enough context for lighting. Next, we replaced the dummy prop of the peacock and dolphin with AI generated imagery, and then used those keyframes to give it motion. After hundreds of generations, the best parts were stitched together with VFX compositing, especially the ones where the live-action actors touched or interacted with the AI generated visuals. For the rich lady film, we shot a young woman who was flexible enough to hold the pose for all the scenes, and then changed her to a old woman using AI character replacement and VFX compositing.
