Awards by KyooriusWinners Gallery
Bullying Decoder
Baby Blue Elephant

D.A.V. Public School

Bullying Decoder

Programme
Kyoorius Creative Awards
Entrant Company
Dentsu Creative
Client
D.A.V. Public School

Media

Description

The most damaging form of bullying, verbal bullying, has never been detectable at scale with human effort alone. Bullying Decoder changes that through AI-driven assistance. It reimagines existing classroom CCTV systems by activating unused audio feeds and transforming that data into a behavioural intelligence tool that captures what schools have always missed. Trained on hours of real classroom audio, the AI interprets tone, repetition, and emotional intensity to identify subtle patterns of harm across multilingual environments. It converts classroom conversations into anonymised, aggregated insights visualised on a dashboard, enabling counsellors to take grade-specific action rather than relying on generic sessions that lack impact. By transforming what was once dismissed as background noise into actionable insights, without ever identifying individual students, Bullying Decoder showcases a privacy-first use of AI, shifting classrooms from passive monitoring to active understanding.

Credits

Entrant Company

  • Dentsu CreativeGurugram , India

Individual Credtis

  • Amit WadhwaChief Executive Officer, Dentsu Creative
  • Narayan DevanathanChief Strategy Officer , Dentsu Creative
  • Gurbaksh Singh Chief Creative Officer & Chief Innovation Officer , Dentsu Creative
  • Lourenco Thomaz Chief Creative Officer, Dentsu Creative
  • John Mescall Executive Creative Director, Dentsu Creative
  • Jayme Blasko Global Practice Creative Excellence Lead , Dentsu Creative
  • Paola Motka Creative Excellence , Dentsu Creative
  • Montu Sangha Vice President, Dentsu Creative
  • Rakesh Bairwa Associate Vice President - Production , Dentsu Creative
  • Sahil Chauhan National Head - Post Production , Dentsu Creative
  • Kritarth Nanda Creative Director – Innovations , Dentsu Creative
  • Manya Gajwani Researcher - Innovations , Dentsu Creative
  • Jose Barreiro Designer, Dentsu Creative
  • Gaurav Pawar Associate Group Head - Motions Graphics , Dentsu Creative
  • Praveen Ray Senior UI Developer , Dentsu Creative
  • Rahul Sharma Senior Lead Developer - UI , Dentsu Creative
  • Vishal Dixit Consultant
  • Abhishek Tewari Brand Lead , Classteacher
  • Chandra Mani Artist Director, Film Director , Useful Garbage Creation
  • Manish Rawat DOP , Useful Garbage Creations
  • Monu Kumar Director of Photography , Useful Garbage Creations
  • Imran Ansari Director of Photography , Useful Garbage Creations
  • Sagar Ali Camera Assistant , Useful Garbage Creations
  • Priyanshu Kumar Camera Assistant , Useful Garbage Creations
  • Sahil Singh Camera Assistant , Useful Garbage Creations
  • Dr. Anita Gautam Principal , D.A.V. Public School
  • Sangeeta Gupta Academic Coordinator , D.A.V. Public School
  • Pallavi Gulati Activity and Event Coordinator , D.A.V. Public School
  • Sachin Sadanandan Senior Art Director , Dentsu Creative
  • Anindita Sarkar Vice President- Brand and Communications - South Asia , Dentsu Creative
  • Alifiya Hirani Senior Manager - Corporate Communications , Dentsu Creative
  • Lubna Surti Senior Manager - Corporate Communications , Dentsu Creative
  • Prerna Sagvekar Associate Manager - Corporate Communications , Dentsu Creative
  • Archie Kothari Executive - Design & Communication , Dentsu Creative
  • Mohan AgreAssociate Group Head - Motion Graphics, Dentsu Creative

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