Awards by KyooriusWinners Gallery
Bullying Decoder
Baby Blue Elephant

D.A.V. Public School

Bullying Decoder

Programme
Kyoorius Creative Awards
Entrant Company
Dentsu Creative
Client
D.A.V. Public School

Media

Description

Bullying Decoder turns everyday classroom audio, previously unused, into a continuous stream of structured behavioural data, making verbal bullying measurable at scale. Trained on hours of real classroom interactions, the system analyses tone, context, and emotional intensity to decode the sentiment of the class. The system maps both classroom locations and the school timetable, enabling CCTVs to accurately attribute behaviour to the correct grade, even in shared spaces like music rooms and labs. Visualised through a dashboard, the system maps behavioural trends across grades, transforming scattered conversations into a unified intelligence system. By converting unstructured audio data into decision-ready insights, it enables timely interventions, moving schools from reactive discipline to predictive care. This proactive safeguarding reinforced parental confidence in the school’s approach to addressing bullying, contributing to increased student applications in the new academic year.

Credits

Entrant Company

  • Dentsu CreativeGurugram , India

Individual Credtis

  • Amit WadhwaChief Executive Officer, Dentsu Creative
  • Narayan DevanathanChief Strategy Officer , Dentsu Creative
  • Gurbaksh Singh Chief Creative Officer & Chief Innovation Officer , Dentsu Creative
  • Lourenco Thomaz Chief Creative Officer, Dentsu Creative
  • John Mescall Executive Creative Director, Dentsu Creative
  • Jayme Blasko Global Practice Creative Excellence Lead , Dentsu Creative
  • Paola Motka Creative Excellence , Dentsu Creative
  • Montu Sangha Vice President, Dentsu Creative
  • Rakesh Bairwa Associate Vice President - Production , Dentsu Creative
  • Sahil Chauhan National Head - Post Production , Dentsu Creative
  • Kritarth Nanda Creative Director – Innovations , Dentsu Creative
  • Manya Gajwani Researcher - Innovations , Dentsu Creative
  • Jose Barreiro Designer, Dentsu Creative
  • Gaurav Pawar Associate Group Head - Motions Graphics , Dentsu Creative
  • Praveen Ray Senior UI Developer , Dentsu Creative
  • Rahul Sharma Senior Lead Developer - UI , Dentsu Creative
  • Vishal Dixit Consultant
  • Abhishek Tewari Brand Lead , Classteacher
  • Chandra Mani Artist Director, Film Director , Useful Garbage Creation
  • Manish Rawat DOP , Useful Garbage Creations
  • Monu Kumar Director of Photography , Useful Garbage Creations
  • Imran Ansari Director of Photography , Useful Garbage Creations
  • Sagar Ali Camera Assistant , Useful Garbage Creations
  • Priyanshu Kumar Camera Assistant , Useful Garbage Creations
  • Sahil Singh Camera Assistant , Useful Garbage Creations
  • Dr. Anita Gautam Principal , D.A.V. Public School
  • Sangeeta Gupta Academic Coordinator , D.A.V. Public School
  • Pallavi Gulati Activity and Event Coordinator , D.A.V. Public School
  • Sachin Sadanandan Senior Art Director , Dentsu Creative
  • Anindita Sarkar Vice President- Brand and Communications - South Asia , Dentsu Creative
  • Alifiya Hirani Senior Manager - Corporate Communications , Dentsu Creative
  • Lubna Surti Senior Manager - Corporate Communications , Dentsu Creative
  • Prerna Sagvekar Associate Manager - Corporate Communications , Dentsu Creative
  • Archie Kothari Executive - Design & Communication , Dentsu Creative
  • Mohan AgreAssociate Group Head - Motion Graphics, Dentsu Creative

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