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Bullying Decoder
First List

D.A.V. Public School

Bullying Decoder

Programme
Kyoorius Creative Awards
Entrant Company
Dentsu Creative
Client
D.A.V. Public School

Media

Description

Bullying Decoder transforms a school’s existing CCTV network into a connected safeguarding system, where every classroom device contributes to a unified layer of intelligence. Schools already operate with centrally connected infrastructures that include multiple cameras, yet their audio feeds remain largely unused at scale because monitoring them simultaneously is beyond human capacity. Bullying Decoder activates these audio feeds across CCTV devices, processing parallel inputs from multiple classrooms to interpret tone, repetition, and emotional intensity, and to detect patterns of verbal bullying as they emerge. These distributed classroom conversations are brought together into a central intelligence layer and presented through a unified dashboard, enabling counsellors to identify patterns not only within individual classrooms but across the entire school network, turning passive infrastructure into a coordinated safeguarding system that supports targeted interventions.

Credits

Entrant Company

  • Dentsu CreativeGurugram , India

Individual Credtis

  • Amit WadhwaChief Executive Officer, Dentsu Creative
  • Narayan DevanathanChief Strategy Officer , Dentsu Creative
  • Gurbaksh Singh Chief Creative Officer & Chief Innovation Officer , Dentsu Creative
  • Lourenco Thomaz Chief Creative Officer, Dentsu Creative
  • John Mescall Executive Creative Director, Dentsu Creative
  • Jayme Blasko Global Practice Creative Excellence Lead , Dentsu Creative
  • Paola Motka Creative Excellence , Dentsu Creative
  • Montu Sangha Vice President, Dentsu Creative
  • Rakesh Bairwa Associate Vice President - Production , Dentsu Creative
  • Sahil Chauhan National Head - Post Production , Dentsu Creative
  • Kritarth Nanda Creative Director – Innovations , Dentsu Creative
  • Manya Gajwani Researcher - Innovations , Dentsu Creative
  • Jose Barreiro Designer, Dentsu Creative
  • Gaurav Pawar Associate Group Head - Motions Graphics , Dentsu Creative
  • Praveen Ray Senior UI Developer , Dentsu Creative
  • Rahul Sharma Senior Lead Developer - UI , Dentsu Creative
  • Vishal Dixit Consultant
  • Abhishek Tewari Brand Lead , Classteacher
  • Chandra Mani Artist Director, Film Director , Useful Garbage Creation
  • Manish Rawat DOP , Useful Garbage Creations
  • Monu Kumar Director of Photography , Useful Garbage Creations
  • Imran Ansari Director of Photography , Useful Garbage Creations
  • Sagar Ali Camera Assistant , Useful Garbage Creations
  • Priyanshu Kumar Camera Assistant , Useful Garbage Creations
  • Sahil Singh Camera Assistant , Useful Garbage Creations
  • Dr. Anita Gautam Principal , D.A.V. Public School
  • Sangeeta Gupta Academic Coordinator , D.A.V. Public School
  • Pallavi Gulati Activity and Event Coordinator , D.A.V. Public School
  • Sachin Sadanandan Senior Art Director , Dentsu Creative
  • Anindita Sarkar Vice President- Brand and Communications - South Asia , Dentsu Creative
  • Alifiya Hirani Senior Manager - Corporate Communications , Dentsu Creative
  • Lubna Surti Senior Manager - Corporate Communications , Dentsu Creative
  • Prerna Sagvekar Associate Manager - Corporate Communications , Dentsu Creative
  • Archie Kothari Executive - Design & Communication , Dentsu Creative
  • Mohan AgreAssociate Group Head - Motion Graphics, Dentsu Creative

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