Awards by KyooriusWinners Gallery
Bullying Decoder
Baby Blue Elephant

D.A.V. Public School

Bullying Decoder

Programme
Kyoorius Creative Awards
Entrant Company
Dentsu Creative
Client
D.A.V. Public School

Media

Description

Bullying Decoder strengthens D.A.V. Public School’s positioning by addressing a critical yet often overlooked aspect of student life, verbal bullying. The initiative reimagines existing infrastructure to generate emotional insights, shifting the narrative from surveillance to understanding. These insights enable counsellors to design tailored, grade-specific interventions instead of taking generic sessions. The impact is reflected in tangible outcomes such as reduced bullying, improved classroom culture, and increased parental trust, contributing to a 20 percent rise in admission applications. This reinforces the school’s commitment to both academic excellence and holistic student wellbeing. For Classteacher, it highlights its role as a problem solving innovator in education. Together, the partnership builds a strong narrative of empathy, impact, and intelligent technology use, enhancing long term equity. This has led to adoption discussions across more than 10 schools in India.

Credits

Entrant Company

  • Dentsu CreativeGurugram , India

Individual Credtis

  • Amit WadhwaChief Executive Officer, Dentsu Creative
  • Narayan DevanathanChief Strategy Officer , Dentsu Creative
  • Gurbaksh Singh Chief Creative Officer & Chief Innovation Officer , Dentsu Creative
  • Lourenco Thomaz Chief Creative Officer, Dentsu Creative
  • John Mescall Executive Creative Director, Dentsu Creative
  • Jayme Blasko Global Practice Creative Excellence Lead , Dentsu Creative
  • Paola Motka Creative Excellence , Dentsu Creative
  • Montu Sangha Vice President, Dentsu Creative
  • Rakesh Bairwa Associate Vice President - Production , Dentsu Creative
  • Sahil Chauhan National Head - Post Production , Dentsu Creative
  • Kritarth Nanda Creative Director – Innovations , Dentsu Creative
  • Manya Gajwani Researcher - Innovations , Dentsu Creative
  • Jose Barreiro Designer, Dentsu Creative
  • Gaurav Pawar Associate Group Head - Motions Graphics , Dentsu Creative
  • Praveen Ray Senior UI Developer , Dentsu Creative
  • Rahul Sharma Senior Lead Developer - UI , Dentsu Creative
  • Vishal Dixit Consultant
  • Abhishek Tewari Brand Lead , Classteacher
  • Chandra Mani Artist Director, Film Director , Useful Garbage Creation
  • Manish Rawat DOP , Useful Garbage Creations
  • Monu Kumar Director of Photography , Useful Garbage Creations
  • Imran Ansari Director of Photography , Useful Garbage Creations
  • Sagar Ali Camera Assistant , Useful Garbage Creations
  • Priyanshu Kumar Camera Assistant , Useful Garbage Creations
  • Sahil Singh Camera Assistant , Useful Garbage Creations
  • Dr. Anita Gautam Principal , D.A.V. Public School
  • Sangeeta Gupta Academic Coordinator , D.A.V. Public School
  • Pallavi Gulati Activity and Event Coordinator , D.A.V. Public School
  • Sachin Sadanandan Senior Art Director , Dentsu Creative
  • Anindita Sarkar Vice President- Brand and Communications - South Asia , Dentsu Creative
  • Alifiya Hirani Senior Manager - Corporate Communications , Dentsu Creative
  • Lubna Surti Senior Manager - Corporate Communications , Dentsu Creative
  • Prerna Sagvekar Associate Manager - Corporate Communications , Dentsu Creative
  • Archie Kothari Executive - Design & Communication , Dentsu Creative
  • Mohan AgreAssociate Group Head - Motion Graphics, Dentsu Creative

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