Description
Tangra is an Indo-Chinese Hakka restaurant in Soho, London, inspired by Kolkata’s Tangra neighbourhood, often known for its Chinese-Indian food culture. The Tangra illustration series grew out of the brand identity, a way to add atmosphere, attitude, and storytelling beyond the logo. Rather than showing food directly, we leaned into dynamic characters, everyday moments, and ingredient-led motifs to capture what Indo-Chinese culture actually feels like: the heat, the motion, the community. Together, the illustrations form a flexible visual system that works across menus, packaging, posters, and social, bringing consistency, recognisability, and personality wherever the brand shows up. The result is a world you can step into: bold, confident, and unmistakably Tangra.
