Description
When Big Billion Days returned, the announcement had to match the scale and audacity of Kuch Bhi Ho Sakta Hai. So, instead of using existing outdoor, we created a new one. We identified flight paths near Bengaluru and Kanpur airports, pinpointing the final descent, where thousands of passengers look out of their windows. Acres of land were transformed into massive Big Billion Days logos, engineered to be visible only from the sky. This wasn’t just placement. It was precision. From land selection to scale, colour, contrast, visibility; every detail was designed to reveal the message at exactly the right moment. Ordinary land from the ground. High-impact outdoor from the sky. 11.9M+ Views 235K+ Engagements 2M+ Reach 12M+ Earned Media The “Did you see that?” effect resulted in the campaign hashtag topping Google AI search. And our OOH innovation was so successful, other brands used it too! Flipkart didn’t just advertise the sale outdoors. It expanded what outdoor can mean.
