Description
For Snickers Peanut Brownie, we found humour in a truth every hungry person recognises: when hunger hits, judgment disappears. In India, that often means eating “kuchh bhi” - whatever is closest. We pushed that behaviour to an absurd extreme by turning our protagonist into a vacuum cleaner, mindlessly sucking up anything in sight. The humour came from taking a familiar habit and visualising it in the stupidest possible way, while still keeping the world relatable. That made the joke land fast and the product land harder.
