Description
Bachelors are unique people. Their priorities aren’t the usual. Their homes, lesser so. One chair, two spoons, 5 PlayStation controllers, and a bottle that has more jobs than one. Not because they can’t afford it, but because they’re lazy. Effort isn’t on their roster. So, we helped make the thinking easier, and deal-scoring breezier. We created Bachelor Upgrade Yojana (Bachelor Upgrade Scheme) – a one-of-a-kind WhatsApp AI-innovation, to give bachelor homes a little elevation. Quirky targeted-ads led bachelors to our WhatsApp page and kicked off a unique journey. We asked them to send us a photo of a corner of their home that needed upgrading, our AI compared the photo to millions of images of ‘ideal homes’, then picked out the perfect one, personalised it to their home, and finally, sent back an image of the same space, now upgraded. But that wasn’t all, each recommendation came with deals that were no-brainers to make their homes, absolute winners
