Description
EVs are perceived as cars that are not built for the Indian Roads. So, we decided why not use them as an advertising medium to show off our biggest, baddest electric SUV’s Quad Wheel Drive. So, we placed the cheekiest ads on the worst roads we could find, framed them as “The Perfect Road for Harrier.ev”. And our 4X4 EV? It posed like the perfect off-roader, driving right through the monsoon-ravaged potholes. Result: In just 24 hours, we gained 36.8M+ views, 320K+ engagements, ₹50L+ in earned media. And guess what, this little stunt, kept our phones ringing with a 49% increase in digital enquiries. So that’s how we turned daily frustration into a cultural flex when causal jokes like “who needs smooth roads, when we can get smooth rides with Harrier.ev” started popping up.
