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The Equal Calculator
First List

Bandhan AMC

The Equal Calculator

Programme
Kyoorius Creative Awards
Entrant Company
Grey
Client
Bandhan AMC

Media

Description

Bandhan Mutual Fund addressed a hidden but systemic inequality: financial systems designed for uninterrupted careers in a world where 80% of Indian women take career breaks. This disconnect creates a lifelong penalty. Women retire with significantly less wealth, not due to lack of intent, but because the system ignores their reality. The Equal Calculator turns this inequality into something visible and solvable. By integrating career breaks into financial planning, it recalculates investment paths to ensure women can still achieve their goals. This is not awareness-led communication. It is structural change. A redesign of how investing works, built around real lives instead of ideal scenarios. By shifting from inclusion to equality, the work enables financial independence at scale, transforming a cultural reality into a system that works for women, not against them. A simple intervention with the power to create lasting, real-world impact.

Credits

Additional Company Credits

  • Bandhan Mutual FundMumbai, India
  • Colage CommunicationsMumbai, India

Entrant Company

  • GreyMumbai, India

Individual Credtis

  • Vishal KapoorChief Executive Officer, Bandhan AMC
  • Gaurab ParijaChief Business Officer, Bandhan AMC
  • Abhishek Ghosh Head of Marketing & Digital Business, Bandhan Mutual Fund
  • Reji CherianAssociate Vice President, Bandhan Mutual Fund
  • Elana David Manager Marketing, Bandhan Mutual Fund
  • Maitreyi BhattacharjeeManagement Trainee, Bandhan Mutual Fund
  • Gabriel SchmittGlobal Chief Creative Officer, Grey
  • Diego MedvedockyGlobal Creative Partner, Grey
  • Costanza Rossi Global Craft Partner, Grey
  • Florencia KesslerGlobal Chief Reputation Officer, Grey
  • Emma TonettiGlobal Head of Creative Management, Grey
  • Emiliano AlvarengaGlobal Production Partner, Grey
  • Harsh KapadiaChief Creative Officer, Grey
  • Nishanth AnanthramExecutive Creative Director, Grey
  • Jane Sequeira Creative Director, Grey
  • Atul Pathak Creative Director, Grey
  • Manoj JainProduct Designer, Grey
  • Rohan Khude Technology lead, Grey
  • Jobin CleetusSenior Front End Engineer, Grey
  • Prakash Kadam Creative Director, Grey
  • Anusha Shetty Chief Executive Officer, Grey
  • Nishant SethiDesign Director, Grey
  • Samiksha BaikarSenior Account Executive, Grey
  • Ganesh JadhavSenior Animator, Grey
  • Nandan Lad Group Head, Design, Grey
  • Piyush KumarSenior Group Head, Animator, Grey
  • Sagar Pawar Group Head, Design, Grey
  • Soumyadeep GhoshSenior Group Head, Animation, Grey
  • Jasleen Sran Account Executive, Grey
  • Anjory GorSenior Animator, Grey
  • Sandipan Bhattacharyya Chief Creative Officer, Grey
  • Arun Raman Chief Strategy Officer, Grey
  • Catrina Ramos Grey Global Sr. Creative Manager, Grey
  • Carolina Suarez Global Project Manager, Grey
  • Mithun CothaSr. VP & Business Head South, Grey
  • Kunal Solanki Sr. VP & Business Head West, Grey
  • Jenisha Eugene Associate Vice President, Grey
  • Ambika Nathan Client Services Director, Grey
  • Akshay Nair Director
  • Siddhanth KhemkaDOP, Colage Communications
  • Jhelum Ratna Producer, Colage Communications
  • Samir Chadha Creative Producer, Colage Communications
  • Sushmita KasareExecutive Producer, Colage Communications
  • Siddhesh NagvekarOffline Editor, Colage Communications
  • Saurabh SinghAssistant Offline Editor, Colage Communications
  • Ketan Chheda Online/VFX, Colage Communications
  • Sooraj BishnoiMusic Director, Colage Communication
  • Noel RamtekeSound Engineer, Colage Communications
  • Deepak PuttaramaiahGroup Head - Media, Grey
  • Kaleemuddin AzeemGroup Head - Media , Grey
  • Vishal Kumar`Digital Media buying , Grey

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