Description
Bandhan Mutual Fund transformed a systemic financial inequality into a direct, digital experience. The Equal Calculator allows women to input career breaks and recalculates investment outcomes, turning abstract financial gaps into clear, personal insight. It enables one-to-one interactions between advisors and women investors, where both understand the impact of life choices on financial goals. Sales distributors use the tool to guide these conversations, helping women plan investments around life breaks. The Equal Calculator ensures investments stay on track without compromising long-term retirement goals. By turning data into an interactive journey, the work enables action, making financial planning intuitive, personalised, and aligned to real lives.
