Description
Bandhan Mutual Fund created The Equal Calculator as a brand-owned digital experience. It addresses a simple problem. Most financial tools ignore career breaks, even though many women take them. This leads to gaps in long-term savings. The Equal Calculator allows women to input career breaks and see how it affects their future wealth. It also shows how to adjust investments to stay on track. The tool lives within the brand ecosystem and is used across digital platforms and advisor interactions. Sales distributors use it to have one-to-one conversations with women investors and help them plan around life breaks. The Equal Calculator helps keep investments intact without impacting long-term retirement goals. By owning this experience, the brand created a useful, long-term solution that people can return to, not just a one-time campaign.
