Description
Chupa Chups has been around in India since 2015. It has popularised new kinds of products like sweet & sour jellies. The objective this time was to give the brand a fresh new take on it's core attribute of being unexpected, in both format as well as taste. To showcase the confusing sweet/sour taste profile of Chupa Chups, we gave it the term 'Samajh ke baahar', or 'Beyond understanding'. The confusion this taste creates is reflected in the life of the people eating Chupa Chups. The film shows how even the simplest moments can spiral into crazy chaos , because when there’s confusion of sweet and sour, the surprises just keep coming.
