Description
FMCG is oversaturated. For no!ce, the challenges were to cut through the clutter, build brand recognition, plus talk to a short attention span world. We solved this with - Noiceheads! A set of unique, ownable characters inspired directly by Noice's distinctive packaging which was already standing out and making waves. Each character embodies the product experience in its simplest form, taking a bite and reacting to it with a single exclamation - “Noice!”. It captured taste, satisfaction, and created brand recognition in one sweep. And for a new brand with no budget - how was this possible? A collaboration of talent and AI. We leveraged AI to create these characters in various setups and poses, and then a team of animators made the magic happen. Along with a sonic tag at the end - Noice was born. In a category full of clutter, no!ce broke through, and all it took was 10 seconds at a time.
