Description
India isn't only a land of languages, but also one of accents. However, accents are scarcely celebrated as a part of our identity - they have become a trait to be conscious of. There is a kind of accent racism which pervades our country, sometimes unfairly determining which opportunities we have access to, who we can talk to, how intelligent we are. Especially in the world of banking, where communications are of such a sensitive nature, how can we thrive if we cannot reconcile our identities? That’s why on the occasion of International Mother Language Day, Axis Bank reimagined the way accents are looked at - as your mother tongue lingering on your tongue. Enter MotherTonguelish. Where we welcomed both customer and employees alike to speak proudly in their MotherTonguelish - communicating not with their ears but their hearts. Furthering Axis's brand purpose of being 'Dil Se Open', and taking a step closer to an accent-positive world.
