Description
Diabetes doesn’t just affect sugar levels, it silently affects vision. But for many people, eye-health becomes the last priority. Ironically, the people who care the most for their families often neglect their own well-being. The creative approach leverages a powerful emotional insight: Caregivers spend their whole life looking after others… until someone reminds them to look after themselves. Using the relationship of a mother and daughter – daughter is visually impaired, the mother is diabetic - the story mirrors responsibility, role reversal, and the emotional reminder that annual diabetic eye check-ups can prevent irreversible vision loss.
