Description
Arthik Azadi was built for social from the ground up. Three short films, each centred on a single purchase, were designed to travel through feeds, spark conversation and reach women where they already were. The content didn’t feel like advertising. It felt like a story someone wanted to share. That’s what made it work on social. Beyond digital, the campaign extended into real communities through ASHA workers, showing that social impact doesn’t stop at a screen. The result was 500,000+ engagements, a 6% engagement rate double the industry average, and 25M+ earned reach driven largely by organic sharing.
