Description
As a legacy brand, Fevikwik had little to no digital presence. It was seen as an old, “boomer” brand that lived in traditional advertising and didn’t quite speak the language of GenZ. To stay relevant, Fevikwik, a brand known for sticking and fixing things, needed to find a way to break the internet. We created a limited edition Fevikwik pack for the digital world, powered by KwikGPT - our proprietary AI Engine. It helped users stick two different objects to invent entirely new products, complete with quirky names and fun descriptions. To drive participation, we launched an online contest with prizes up to ₹5 lakhs. This was supported by 3 digital films, daily social content, and influencer collaborations that kept the idea alive and constantly engaging. The campaign led to 894,000+ products generations, 500 Million+ impressions, 89%+ engagement from young audiences. And Fevikwik went from “that glue in your dad’s drawer” to “that glue on your feed.”
