Description
1 in 5 Indian school children suffer from blurry vision. Parents often believe vision problems only come with age and so don't prioritise regular eye checkups. We created the Ek Tara Test to turn the clinical process of eye screening into a fun, playful experience of stargazing. Inspired by an ancient method used to test hunters’ eyesight using the stars, we created a preliminary vision screening tool through a simple glow-in-the-dark star spotting aid. The activation took place live across 140+ schools in India. After the children took the test, they marked their responses and returned the test card to their schools. The children who had blurry vision were identified and were given a free, complete eye test by our optometrists. The test cards were also made available online for a negligible price of Re. 1 (approx. 1 cent) and through India’s most popular children’s publication, Tinkle, was made accessible to more to 1.2M+ children across Indian homes.
