Description
1 in 5 Indian school children suffer from blurry vision. They go on with life thinking their poor vision is normal. As a result, these issues remain undetected and is felt most in non-urban regions of India. To change this existing behaviour, we designed the Ek Tara Test. Inspired by an ancient method used to test hunters’ eyesight using the stars, our simple glow-in-the-dark star spotting aid turned the simple act of stargazing into vision screening in 140+ schools across 25 towns in India, testing over 100,000 children. Through India’s leading children’s comic publication, Tinkle, the Ek Tara Test was also made accessible to over 1.2M children across the country and was also made available to order online. The test received widespread organic reach nationwide and was validated by experts from the World Optometry Association and the Optometry Council of India, along with appreciation from mainstream news channels.
