Description
We needed to change the public perception of BGMI. But really the big question was how do we get non-gamers to check out a game that they already didn’t like. So, we needed an idea that showcased the cultural force of BGMI. We invited India to something all Indians love. A great Indian Wedding. After a long search, we found Jaspreet and Tanupreet, a couple from the small Indian town of Meerut. Jaspreet and Tanupreet (Or OnFireXVeronica and OnFireXHades), met in the game, got to know each other in the game and fell in love in the game. And gamers and non-gamers showed up in hordes to celebrate the first BGMI couple to get married in BGMI. The idea was centered on a simple truth. Gamers know the value of the game and experience real-life impact on the daily. Infact connections made online were turning into lifetime partnerships offline.
