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Renu vs The City
First List

St. Jude India ChildCare Centres

Renu vs The City

Programme
Kyoorius Creative Awards
Entrant Company
Ogilvy India
Client
St. Jude India ChildCare Centres

Media

Description

CONTEXT: Nearly 32,000 families from poor villages travel to major cities to access free cancer treatment for their children. But while the treatment is free, living in the city is expensive. Within weeks, families exhaust their savings and end up living on the streets. CHALLENGES: St. Jude's provides children with cancer and their families with free, safe, hygienic, and furnished accommodation in the city. But they have only a few thousand beds and needed more donations to change that. FILM: In the film, a young girl named Renu Kadam gives a heartbreaking ‘tour’ of how to survive cancer while living on the streets. Shot in one continuous take, she shares survival tips such as keeping a bucket ready for vomit, and the necessity of wearing socks at night to prevent rats from biting one’s toes. Through her eagerness to help and childlike innocence, the film shows the haunting reality that thousands of children have to live with every day in big cities while fighting their cancer.

Credits

Additional Company Credits

  • Hungry FilmsMumbai, India

Entrant Company

  • Ogilvy IndiaMumbai, India

Individual Credtis

  • Kainaz Karmakar Chief Creative Officer, Ogilvy India
  • Harshad Rajadhyaksha Chief Creative Officer, Ogilvy India
  • Sukesh Nayak Chief Creative Officer, Ogilvy India
  • Fritz GonsavlesExecutive Creative Director, Ogilvy India
  • Jayesh RautExecutive Creative Director, Ogilvy India
  • Ricardos VazSenior Creative Director, Ogilvy India
  • Jatin SangwanCopywriter, Ogilvy India
  • Abigail DiasAssosciate Vice President, Ogilvy India
  • Vinit JaniVice President, Ogilvy India
  • Dushyant KumarSenior Vice President, Ogilvy India
  • Shail ThakkarSenior Account Executive, Ogilvy India
  • Mahesh GharatDirector, Hungry Films
  • Dharam ValiaProducer, Hungry Films
  • Ronnit GhirdharProducer, Hungry Films
  • Taroonish WankadiaEditor, Hungry Films
  • Nathan D'CostaEditor, Hungry Films
  • Subhajit MukherjeeMusic Composer
  • Hamsika IyerSinger
  • Anil NairChief Executive Officer, St. Jude India ChildCare Centres

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