Description
1 in 5 Indian school children suffer from blurry vision. Parents often believe vision problems only come with age and so don't prioritise regular eye checkups. So we designed a simple, printed card that transformed stargazing into an accessible preliminary vision screening tool. This test was taken directly to those most impacted by the issue – young children across India. Inspired by an ancient method to test hunters’ eyesight using the stars, we created a clever, glow-in-the-dark star-spotting aid, helping children match the dots on the card to the Great Bear constellation and check their own vision. The card was distributed for free in 140+ schools and reached 1.2M+ children through India’s leading comic publication, Tinkle. The Ek Tara Test card turned the clinical process of eye screening into a playful experience through an innovation in print available at a nominal cost at just Re. 1.
