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Ek Tara Test
First List

Titan Eye+

Ek Tara Test

Programme
Kyoorius Creative Awards
Entrant Company
Ogilvy India Group
Client
Titan Eye+

Media

Description

1 in 5 Indian school children suffer from blurry vision. They go on with life thinking their poor vision is normal. As a result, these issues remain undetected and is felt most in non-urban regions of India. We created the Ek Tara Test and demonstrated its use by documenting real children in real schools across the country. Shot in actual classrooms and playgrounds, it blends observational storytelling with quiet, intimate moments. The narrative shows how our test, inspired by an ancient method of testing hunters’ eyesight using stars, enables children to check their own vision through stargazing. This simple act became a large-scale screening across 140+ schools in 25 towns, reaching over 100,000 children. Through India’s leading children’s publication, Tinkle, the Ek Tara Test also reached 1.2M+ children and was made available to order online.

Credits

Additional Company Credits

  • Absolute ProductionsMumbai, India
  • Titan Company LimitedBengaluru, India

Entrant Company

  • Ogilvy India GroupBengaluru, India

Individual Credtis

  • Kainaz KarmakarChief Creative Officer - Ogilvy India, Ogily India
  • Harshad RajadhyakshaChief Creative Officer - Ogilvy India, Ogilvy
  • Sukesh NayakChief Creative Officer - Ogilvy India, Ogilvy
  • Puneet KapoorChief Creative Officer - Ogilvy South, Ogilvy
  • Sooraj PillaiExecutive Creative Director, Ogilvy
  • Vasanth PoodipeddiCreative Director, Ogilvy India
  • Krishti KarmakarAssociate Creative Coordinator, Ogilvy
  • Malvika Anil KumarCreative Controller, Ogilvy
  • Sougandh PramodCopy Supervisor, Ogilvy India
  • Adarsh MahendraArt Director, Ogilvy
  • Priyank Vaghela Senior Vice President , Ogilvy
  • Avishek MukherjeeManagement Supervisor, Ogilvy
  • Sampuran DattaAccount Supervisor, Ogilvy

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