Description
When it comes to digital scams, victims often blame themselves — they gave the OTP, clicked the link, scanned the code. With 'Main Moorkh Nahi Hoon', NPCI flipped the script, placing blame squarely on scammers and empowering people with a rallying cry. But to combat evolving threats we too had to move beyond passive awareness and turn the common man into an active "agent of change". In this series of films featuring Pankaj Tripathi, we tackled India's most prevalent scams through light-hearted mock tests. Using humorous re-enactments based on actual NPCI data, the campaign engaged viewers while educating them on specific red flags. Each film concludes with a direct call to action, encouraging viewers to conduct their own "tests" with friends, family, and colleagues. By turning awareness into engagement, we didn't just show scams; we equipped a nation to fight them. In a world of exponential tech, we gave every Indian the confidence to tell scammers: "Main Moorkh Nahi Hoon".
