Awards by KyooriusWinners Gallery
Desh Ka Locker - Republic Day
First List

Axis Bank

Desh Ka Locker - Republic Day

Programme
Kyoorius Creative Awards
Entrant Company
Grey
Client
Axis Bank

Media

Description

India’s tricolour is raised with pride across institutions every Republic Day. Desh Ka Locker extended that pride into Indian homes, reimagining flag hoisting as a personal act of patriotism—made more meaningful by giving the flag a dignified place to rest after it is flown. At the heart of the film is Nikhat Zareen, whose journey embodies what the tricolour represents. Years of sacrifice culminate in a fleeting 52-second podium moment as the flag rises. Through her story, the film elevates the flag from a symbol celebrated in a moment to one honoured with lasting respect. In a powerful final act, Nikhat folds the tricolour and places it in an Axis Bank locker, transforming a banking utility into a meaningful cultural proposition. Axis repositioned the locker as 'Desh Ka Locker' — not just a place to protect valuables, but a custodial space for national pride, turning a functional product into a symbol of responsibility and reverence.

Credits

Entrant Company

  • GreyMumbai, India

Individual Credtis

  • Kanishka MokashiAccount Executive, Grey
  • Mahesh AmbaliyaGroup Creative Director, Grey
  • Atharva JadhavCopywriter, Grey
  • Vibha RavichandranCopywriter, Grey
  • Soumyadeep GhoshAnimator, Grey
  • Nandan LadArt Director, Grey
  • Sagar PawarArt Director, Grey

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