Description
Titan Eye+ is one of India’s leading eyewear brands that is committed to helping India solve its rising vision problems. 1 in 5 Indian school children suffer from blurry vision. They go on with life thinking their poor vision is normal. Hence, these issues remain undetected and is felt most in non-urban India. We created the Ek Tara Test to turn the clinical process of eye screening into a fun, playful experience of stargazing. Inspired by an ancient method used to test hunters’ eyesight using the stars, we created a preliminary vision screening tool through a simple glow-in-the-dark star spotting aid. The activation took place across 140+ schools in India. The children who had blurry vision were identified and given a free, complete eye test by our optometrists. The test cards were also made available online for a negligible price of Re. 1 (approx. 1 cent) and through India’s most popular children’s publication, Tinkle, was made accessible to more to 1.2M+ children across Indian home
